The Bra Shop was established in 1975. Over the past 31 years The Bra Shop has built an enviable reputation as Australia's leading mail order business retailing ladies underwear, lingerie and swimwear. The Bra Shop launched its web site in 1999 and introduced an
on-line shopping service for our valued customers early 2002.

The Bra Shop is a division of The Bra Shop Marketing & Fundraising Group of Melbourne. The Bra Shop retail stores were established in 1975. The business became a household name through the 80's with stores in most major shopping centres. In 1991 most of the retail stores were sold to Bra's and Things. During the past 15 years the founders of the original business developed new exciting concepts.

Like most things in life and business one venture led to other opportunities.

The Bra Shop Loyalty Fundraising Programme

During the period of working with groups through the Summer Fun Swimwear Fundraising Programme we have been constantly asked whether we do The Bra Shop lingerie and underwear as a fundraiser. We have now decided to pilot the programme in 2005

It will work very simply .... Groups that decide to participate will be issued with loyalty cards from The Bra Shop and a number of Mail Order Catalogues Orders can be made in 2 simple ways:

  • By ordering through our online store
  • By ordering through our mail order catalogue.

Orders from each group will be collated with a commission paid annually
at the rate of 10% to the group.

The only requirement from the members will be to quote their membership
loyalty number every time an order is placed.